When the wind of change blows, some build walls, others windmills. Chinese proverb
A good concept forms a structured basis that allows changing factors to be taken into account.
Minimum necessary intermediate step
Good concepts define assumptions on a time axis about the minimum requirements for the necessary intermediate steps on the way to the goal. If these are omitted, the probability of achieving the goal decreases. A monitoring instrument set up during conception and interim evaluations are used to assess whether the construction of the windmills is on track.
Enable the transition
We help companies, policymakers, and other stakeholders reach their sustainability ambitions.
