Goodconcept - the sustainability think tank

Goodconcept was founded in October 2020. We support companies, administrations and NGOs in the design of sustainable strategies, products, services, processes or measures. This is method-based, using a set of proven tools that we have compiled in the Goodconcept framework.

Alexandra Strauss

Owner of the consulting firm Goodconcept. Master’s degree in Japanese studies, political science and computer science. Previously worked for several years in business, as a consultant for companies and public authorities: Examples are market analysis and development of distribution channels in Japan and product management with supply chains in China.

Expertise in the field of environment and sustainability

  • MBA Sustainable Business (HSG / Business School Lausanne)
  • Certified coach for the design of environmental protection projects (CCNet Conservation Standards)
  • Long-term activity in an international environmental protection organization
  • Management of a research project on the use of behavioral economics for environmentally effective measures in administration
  • Management of a research project on the development of socio-economic scenarios for Switzerland 2050
  • Foundation board member and program designer for the network for sustainable development Usitawi (pro bono)
  • Current activity as research associate in the environmental field

Goodconcept is embedded in a network of proven sustainability experts who collaborate on a project basis.

Alexandra Strauss in a Workshop with Sticky-notes on the wall.
Alexandra Strauss, MBA Sustainable Business, with many years of experience in the development of future-oriented projects in the environmental sector.